Why the Love of Comfort Might Be Ruining Your Life (and Business)

Discomfort isn’t intense pain, but just the feeling you get when you’re out of your comfort zone. Eating vegetables for many people, for example, brings discomfort. So does sitting in meditation, or sitting with a hard task in front of you, or saying No to people, or exercising. (Of course, different people are uncomfortable with different things, but you get the idea.)

And most people don’t like discomfort. They run from it. It’s not fun, so why do it?

The problem is that when you run from discomfort all the time, you are restricted to a small zone of comfort, and so you miss out on most of life. On most of the best things in life, in fact. And you become unhealthy, because if eating healthy food and exercising is uncomfortable, then you go to comfort foods and not moving much. Being unhealthy, unfortunately, is also uncomfortable, so then you seek distractions from this (and the fact that you have debt and too much clutter, etc.) in food and entertainment and shopping (as if spending will solve our problems!) and this in turn makes things worse.

Read the full story on CopyBlogger

Comments are closed.

.