The video, directed by Sheldon Candis, opens with simultaneous shots of J. Cole — who we later learn is a marijuana dealer — and a DEA agent going through their similar morning routines. Viewers get a glimpse of the DEA agent having breakfast with his daughter, as Cole celebrates the birthday of his sister, who is of the same age.
Later, during a DEA raid on his house, Cole is arrested and watches while his younger sister is shot by a police officer. After the fatal shooting, the video concludes with a message dedicated to Aiyana Stanley-Jones, a 7-year-old girl who was shot and killed during a police raid on her house in Detroit back in 2010. The case was spotlighted in the national media at the time, and clearly it resonated with the Roc Nation rapper. “For Aiyana Stanley-Jones,” the video’s message reads. “And please reconsider your war on drugs.” (source)