How To Craft The Perfect Elevator Pitch To Land A Job

If you’re looking for a job, one of the first tasks on your to-do list should be crafting an ideal “elevator pitch.” It’s the 30-second speech that summarizes who you are, what you do and why you’d be a perfect candidate.

You should be able to reel off your elevator pitch at any time, from a job interview to a cocktail party conversation with someone who might be able to help you land a position.

Sounds simple enough, right? But condensing 50+ years of your life accomplishments into a 30-second statement that packs a punch can feel as challenging as trying to stuff an elephant into a Volkswagen Beetle.

I get that. So to help you develop a knockout elevator pitch, I’ve broken the process down into nine steps:

1. Clarify your job target. As Yogi Berra famously said, “You’ve got to be very careful if you don’t know where you’re going, because you might not get there.”

So when you begin putting an elevator pitch together, nail down the best way to describe your field and the type of job you’re pursuing. Until you can clearly explain the type of position you want, nobody can help you find it or hire you to do it.

2. Put it on paper. Write down everything you’d want a prospective employer to know about your skills, accomplishments and work experiences that are relevant to your target position. Then grab a red pen and mercilessly delete everything that’s not critical to your pitch.

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