Archive of ‘Culture’ category

Mass Appeal Records Signee Ezri Debuts ‘Be Right Back’ EP At Listening Hosted By Nas


On a late night in New York City this week, Nas introduced his Mass Appeal Records signee, Ezri at a listening event for the young emcee’s new EP ‘Be right back’.

In an already packed room (with a line of fans outside) the twenty one year-old Cleveland native played his new EP and told us a little bit about himself.


A few years ago, Ezri’s mom really wanted him to go to college. He didn’t want to – but he went anyway. It was better than running the streets of Cleveland, a city Ezri described as dangerous place to step out your front door.

He enrolled in Kent State University for fashion design but came back sooner than expected. Fashion studies surprised him. He thought he would draw some fly shit, get it made and rock it.

“It turned out I was sewing skirts at 4am, and waking up at 7am to listen to lectures about FABRIC,” Ezri says, laughing. “I respect anybody who goes to school for fashion because it takes dedication.”

Ezri complained extensively to his mother, who agreed he could withdraw. He returned home inspired to solely pursue his music career.


“I decided I’m gonna treat this like school,” Ezri told the packed crowd at his Mass Appeal Records event. “Instead of essays I’m gonna write lyrics.”

Ezri’s mom was with it because she saw how seriously he was taking the work of developing himself as a hip hop artist.

“Hold up, let’s get moms on FaceTime, someone yelled out.

Just like that, one of Ezri’s crew members raised a cell phone high in the air, yelling that’s right clap it up for moms! As he panned the phone’s camera around the room, the applauding crowd caught a glimpse of Ezri’s mother; a cancer survivor whose endless support for her son is clearly one of his inspirations.

“I do plan on finishing my degree because I only have 2 years left he says.

Every track he played had production that caught the ear. Some tracks made you feel like you could rise to any challenge. Others made heads nod as they tipped the contents of 1800 tequila cups down their throats.

The music has a message. The message comes enveloped in a flow that seems mature for a 21 year old who directs his own videos, but boasts the musicality that makes for a singable song. The metaphors come quick and they aren’t obvious, so listen carefully the second time (because like the roomful of people, you’ll likely purely vibe to it the first time).

So why’s the album called Be Right Back? As Ezri explains it: Leaving for college when he didn’t want to prompted a “be right back” to all the homies he had to temporarily leave behind. Withdrawal from college meant another be right back (because Ezri intends to return and finish a degree in the future).


Finally, leaving Cleveland to sign with Mass Appeal Records and live in New York precipitated yet another farewell, this time to his mom, his dad (who made it to New York for the listening), and his siblings.

Wherever young Ezri may roam, his friends and loved ones are never forgotten. In fact at times it seems he’s chasing this dream for their success as much as his own.

Ezri Walker’s EP ‘Be Right Back‘ is available now on iTunes and all other digital platforms.

 

Juices For Life Commemorates 1st Brooklyn Anniversary

What do you get when you mix champagne, green juice and good people? The Juices For Life Brooklyn Anniversary event. For many years I’ve imagined the perfect celebration. It would involve refreshments that delight plant eaters, alcohol imbibers alike. Sometimes I want to sip veggie juice and a glass of bubbly in the same place. Last night, Adjua, Styles P., Angela Yee and DJ Envy made it happen at their Juices For Life Brooklyn Anniversary event.

For me, some of the highlights of the carefully curated evening included, the bubbly, the building, the positive energy from the crew and guests, the dancing, the selfies, the spicy vegan empanadas, and of course, the green juices. I saw people sharing wellness advice with each other. I even discovered a juicing newbie in the crowd, and got him all hype to make drinkin juices a habit.

I’ve given advice to friends, family and some of our favorite emcees on how to eat well. I know how much our collective saying: “each one teach one” matters. I know how fast good info can spread if we take care to share it with our friends, families and people with influence. Good info can save a life.

Similar to the climate during some of Hip Hop’s golden years, it seems there’s a renaissance happening that aims to rekindle the popularity of the edutainment and community-minded spirit of our beloved culture. From Styles and Adjua’s healthy juice talks and candid interview about their daughter’s sexuality, suicide, emotional health, and more–to Envy and Angela holding court on the breakfast club with finance gurus and mental health advocates–it’s clear that this collective crew wants to broaden the minds, hearts and health of hip hoppers, low income earners and other groups of people who could stand to learn more about how food functions as fuel for the body and mind.


There are many reasons why I’m moved by the celebration of this Juices For Life anniversary. Since a young age, I’ve been on a quest to listen to my body and reconnect with whatever my ancestral DNA tells me my body wants to eat. Plants became one of the staples for me. Being raised to give back, and to “tell a friend,” I make it a point to share info on wellness whether it be Byron Hurt’s Soul Food Junkie film, the Hood Health Handbook, my own juice recipes, or more personal essays, like the hip-hop community health reflection I penned after Sean Price was laid to rest.

I had a juice habit already but the first time Lord Finesse took me to the Bronx Juices For Life location, I knew The Lox were onto something special. They were running their business in a tradition I recognized. A tradition similar to the Rastafarian style of serving healthy food while educating the community and providing a place to convene and talk that multiracial, racial justice, solidarity talk on any given afternoon.


They say real recognize real and love is love. Looks like the Juices For Life owners are trying to show us exactly what real love, and good business sense look like when they are combined.
-Chevon

Visit Juices For Life
View my archive of health posts

 

 

Cormega pens book on ‘Understanding The True Meaning’ of his sophomore album

In honor of the 15th anniversary of The True Meaning album, Cormega teamed up with Brian Kayser to deliver a book that takes an in-depth look at Mega’s critically-acclaimed sophomore effort.
Understanding The True Meaning‘ features lyrical breakdowns as well as commentary from various producers and behind-the-scenes team members who were involved with the making of the score. Contributors include Alchemist, Buckwild, D/R Period, Hi-Tek, J Waxx Garfield, and of course J-Love, among others. Purchase the book online at Fatbeats, or Amazon.

If you’re looking for celebratory merchandise to go along with the book,  visit 550xcormega.com where True Meaning hoodies, skateboard decks, t-shirts and more, are being sold for the album’s anniversary. While you’re at it, visit my archive on Cormega ( including my review of the mini-doc about his life).

-Chevon

Photo: Cormega at Book Signing

 

Mass Appeal’s Sacha Jenkins explores lyricism in new Hip-Hop film ‘Word Is Bond’


Lyricism is the foundation of hip hop music. Word is Bond explores the nature of lyricism via a number of artists who live the culture and practice the art form. From up-and-coming artists, to some of the most legendary figures the game has ever known, Jenkins and his editor Mariah deliver a film that takes you across the country and back — in an ode to the art of rhyming and its connection to community. 

It was my pleasure to attend a screening of the film, and I encourage you to listen to some raw snippets of the Q&A with the director via my Youtube audio clip below. The film expected to be released in 2018 on showtime.


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Director: Sacha Jenkins

Editor: Mariah Rhemet

Producer: Peter Bittenbender

 

 

Styles P, Adjua and Mass Appeal Want to Add Juices and Plants to Your Life

In a new experiential endeavor, the Juices For Life team got together with Sacha Jenkins from Mass Appeal for ‘Show And Prove’.

Hosted by Styles P. And Adjua Styles, the event kicked off with a discussion about how the juice bar chain Juices For Life came to be, and what lifestyle the brand is meant to represent.
“I used to have acne, eczema, a bad attitude and a worse temper!” Styles explained. “Now, I give credit to my wife. She into a plant based diet so now… Well, I still have an attitude, but no eczema, no acne and a much better temper!” 

The crowd laughed, but leaned in as Styles continued to share the ways in which believes adding more plants to his diet has helped him manage all of the stress that can accumulate in the body. He encouraged people to get in the habit of learning new plant facts more regularly, and to begin taking with eachother about our emotional, mental and physical health–and the ways in which food can affect all three.

When the time came for questions and discussion, one of the first people to pipe up from the crowd was Bun B. Standing near his wife he raised his hand and said, “I want to drink more juice, but I don’t want to stop drinking liquor. If the juice I’ve been drinking with my liquor is messing me up, should I switch to another?”

More laughter from the room led into an appreciation for the truthfulness in Bun’s question. The answer was yes, try another mixer. For example, cranberry juice may be too acidic for some people, but there are other juices that are less so.

One of the most interesting things about this private event was the way in which honesty and camaraderie took over the room. Styles emphasized his wish to open up conversations about all aspects of wellness, especially in black and brown households. “It’s not just about the juice bar,” he said, encouraging people to juice at home or eat more plants wherever they can fit them in. 

When a visitor commented on how juicing must be a great way to lose weight, Adjua Styles interjected, “It’s not just about weight. Adding more plants to your diet is about wellness. If anything, weight loss is just a bonus.”

That is one of the truest things I’ve come to learn about adding plants to my own diet as a young adult. There are plants that literally fight to protect cells against cancer. There are plants that work to reduce nausea. Still more, there are plants that help fortify the immune system or even clear a stuffy nose. There are many reasons to add various plants to what we eat, most of which go way beyond simple weight loss.

Another standout feature of the event was the description of the lifestyle Adjua and Styles P are pushing. Styles described it as wanting to get money, but not wanting to put money over health. He encouraged everyone to share the knowledge they learned from the event, and not to let it end there. I raised my glass of juice to that.

Scroll down to view some photos from the event. You can also right-click on any of the photo quotes above to save them to your phone and share them across social media to inspire others.

-Chevon

 

DJ Shadow and Nas release SYSTEMATIC, Directed by TTK

As TTK’s communications manager I’m so proud to share with you more of his recent work.  He directed the video for the latest single from the forthcoming ‘Silicon Valley’ soundtrack. SYSTEMATIC is a funky track by DJ Shadow, featuring Nasir Jones. Get the full story over at MassAppeal, and don’t forget to let TTK know if you dig it. Looking to hire TTK to create some artwork for you? Reach out here. Ready to take the track with you? Download Systematic.

 

 

Mogul Podcast: The Life and Times of Hip Hop Exec Chris Lighty, Hosted by Combat Jack (Reggie Ossé)

Sometimes when you’re thinking about people, the universe sends them your way. It was really good talking with audio producer A. King this week. We shared some recent wins with each other and and identified some possible opportunities. As for recent wins on #A King’s side: be sure to check out this new  podcast called MOGUL, hosted by Reggie Ossé (of The Combat Jack Show). The podcast highlights the life of one of Hip Hop’s most famous executives, Chris Lighty. The podcast is produced together by Spotify, Gimlet Media and Loud Speakers Network.

Listen on Spotify:

http://bit.ly/2oBb4sr

https://open.spotify.com/episode/0Bd2MLHqcZX01rLMsYVHUE

 

 

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